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HSB Stockholm
Copywriter / Creative
Brand concept, scriptwriting and communication.
The Chair
The Budget
The Sauna
The Session
HSB is a well-known and trusted name in Swedish housing — but few realize it's also one of the country’s leading property management companies. So how do we make sure co-op boards keep HSB top of mind when it’s time to talk management?
“Vi löser det tillsammans/We’ll solve it together” is a simple yet powerful message that adds warmth to the conversation. A gentle push against the classic: “We’ll just handle it ourselves.”
Click the links on the left to watch a few ads from the campaign.
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